Internet Help for Small Business |
|||||||||||
Home >
Articles > Make Your Website Search Engine Friendly
Make Your Website Search Engine FriendlyThere is no point in building a website unless visitors are finding it. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, and Bing. Hence, by designing a search-engine-friendly site, you will be able to achieve better ranking in the search engine results pages (SERPS) and so attract more visitors who will find your website when doing searches.Major search engines use programs called crawlers or robots to index websites so they can list this information on their search result pages. They follow links to a page, reads the content of the page and record it in their own database, pulling up the listing as people search for it. If you want to get your site indexed more easily, you should avoid using frames on your website. Frames will only confuse search engine robots and they might even abandon your site because of that. Moreover, frames make it difficult for users to bookmark a specific page on your site without using long, complicated scripts. Do not present important information in Flash movies or in images. Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking will be affected dramatically. Also, some web surfers turn Flash and images off in their browser options, so if you have important information contained in Flash or images, visitors to your site will not see this content. Use meta tags correctly on each and every page of your site so that search engine robots know at first glance what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robot’s job easier so they will crawl and index your site more frequently. Where possible, stop using outdated HTML tags to style your page. Use CSS (Cascading Style Sheets) instead because this method is more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load. Back to Articles |
|
||||||||||
| |||||||||||
|
Copyright © 2010-2011 Privacy: Your privacy is guaranteed. Personal information, including email addresses, will never be sold or given to third parties. See our Privacy Policy for further details. |
|||||||||||